Keep the Beauty in The Beautiful Game.
Frazer MacRobert
What is Clan United?
Clan United is a Human-Centric Football Design Project.
The name is inspired by the Scottish Clans, due to the heritage of the project founder, whilst lightheartedly playing on one of the world’s most popular football brands: Man Utd.
How Does Clan United Operate?
We use industry-leading brand strategies to create strong identities for Clubs and Football Organisations.
Our experience and interest in branding, marketing, advertising, design thinking, and most importantly Football, combine to offer modern solutions—whilst honouring heritages and established cultures.
Why Does Clan United Exist?
The beautiful game is more than a ‘game’ to most. To fans, it is part of their identity, their passion, their tribe. To the club, it is a professional business, and as such deserves the highest quality decision-making to protect and enhance their purpose.
Clan United seeks to keep the beauty in the beautiful game—reflecting club aspirations and the important cultural aspects behind teams and organisations. We want to establish corporate identities that embody the heart and soul, that have purpose and vision.
Can I Enlist the Help of Clan United?
To enquire about help on your desired project, please contact us with full details to your requirements and ideal timeline.
Note that we may have conflicting projects that may desire exclusivity or that have completely blocked off our schedule for a given time. If we are unable to help for whatever reason, we will endeavour to offer free advice or suggest alternative professionals or agencies that may be able to help.
Kick Off A Project
You miss every shot you don’t take
History of Clan United
Created in 2019, by founder Frazer MacRobert, Clan United was established to bring together various creatives and specialists under a new model of design thinking for sporting communities.
Originally created to tackle voluntary projects, the approach to work has been developed and refined from over ten years of Marketing and Communications experience. The Footballing world has seen some wonderful goals achieved by many clubs and organisations, but also a strange separation between business strategy and Football… partly due to archaic structures seeming immovable in various areas.
Football is nothing without the fans, and clubs should evolve to meet the expectations and needs of their audience. It is through this opportunity that Clan United wishes to aid Footballing identities to capture the zeitgeist of the beautiful game.
Discussing the approach to projects, founder Frazer MacRobert states:
“Inspired by the progress and adaption principles, we’ve taken a step back from our marketing goals to view the entire customer journey.
The progress principle claims that the journey is more important than the ending.
For instance, if you achieve a goal, you often get a hit of dopamine and feel good for an instant, short amount of time; In contrast, if you’re working towards a goal that you’re excited about achieving, then each step forward in the right direction can create lots of positive emotions.
When applying this to our projects, our idea is that we need to focus on the entire process rather than purely the end result they receive.
The adaption principle compliments this nicely,
“In every permanent situation where there is no expectation of change, the mind of every man, in a longer or shorter time, returns to its natural and usual state of tranquility. In prosperity, after a certain time, it falls back to that state; in adversity, after a certain time, it rises up to it.”
Smith, A. (1976/1959). The Theory of moral sentiments. Oxford, UK: Oxford University Press.
The idea supports steady sustainable growth (the 1%) as huge peaks or troughs are adapted to over time. In regards to marketing, it reminds us that simply making one huge splash is not enough. To ensure we stay at the top of our industry, we have to plan out long term, consistent, strategy.”
Clan United 