The excepts below are from Fan Centric Design, a book coming soon to Amazon. Using the ‘Blinkist’ approach, the entire book has been summarised in a short 10-15 minute read, to allow readers to get a snapshot of key concepts and ideas. The full book also includes various first hand experiences and practical advice, alongside…

What is the A-Z Kit Design Challenge? Quite simply, we challenged ourselves to design a football kit for at least one team per letter of the alphabet. This was to keep us active, whilst discovering and learning about clubs that we may not have previously been looking at. All designs are conceptual mock-ups that were…

Clan United regularly creates concept kits to test design ideas and keep creativity sharp. You can view some of our concept designs via our Instagram account. Please note all designs published are purely conceptual and not commissioned by any teams—should you wish to work with us for your club, get in touch via our contact…

Design is largely subjective, even if there are various recommended “rules” or guidelines. As such, football kits can divide fans. Some particularly adventurous designs may carve a place in history, for better or for worse. As a football enthusiast, I own what most would deem as “too many” football shirts. Many of my collection are…