The excepts below are from Fan Centric Design, a book coming soon to Amazon. Using the ‘Blinkist’ approach, the entire book has been summarised in a short 10-15 minute read, to allow readers to get a snapshot of key concepts and ideas. The full book also includes various first hand experiences and practical advice, alongside…
Author: Frazer MacRobert
Founder of HCD Football Agency, Clan United. www.clanutd.com
A-Z Kit Design Challenge
What is the A-Z Kit Design Challenge? Quite simply, we challenged ourselves to design a football kit for at least one team per letter of the alphabet. This was to keep us active, whilst discovering and learning about clubs that we may not have previously been looking at. All designs are conceptual mock-ups that were…
Cambodia National Team
Clan United designed the kit collection for the Cambodian National Football team, launched in 2022
News: Cambodia u23 Kits
Cambodia National Football team (FFT) launches new football kits for the under-23 squad. All photos used in this article are intellectual property of the Cambodia national football team, Varaman, and their chosen matchday photographers. 2022 erupts with success and new beginnings for Cambodia’s under-23 football squad. Kicking off on Monday 14th February at the impressive…
Pitch: Cambodia Premier League (CPL)
Towards the end of 2021, a new organisation was established to replace the ‘Metfone league’ in Cambodia, with a professional domestic league that would mirror international standards. One of the central aims was to communicate that Cambodian football is a serious, competitive, and exciting competition that strives to be on the same level as some…
Raith Rovers: Corporate Rollout
For the 2021/22 Season, Clan United designed various key items for Raith Rovers Football Club in tandem with their evolving brand identity. The club had ambitions to produce various digital and printed assets that mirrored the quality of top tier international and national football clubs. Having already confirmed their football kit designs as a homage…
Concept Kits
Clan United regularly creates concept kits to test design ideas and keep creativity sharp. You can view some of our concept designs via our Instagram account. Please note all designs published are purely conceptual and not commissioned by any teams—should you wish to work with us for your club, get in touch via our contact…
Pitch: Kirivong F.C.
While being based in Phnom Penh, Cambodia, it’s great to immerse in the local football leagues. The top tier of Cambodian football is the Metfone C League which currently (2021) has 13 teams. To keep Clan United’s design thinking sharp, it’s great to analyse local clubs and consider potential rebranding opportunities. After 5 games in…
Kit Locker
Design is largely subjective, even if there are various recommended “rules” or guidelines. As such, football kits can divide fans. Some particularly adventurous designs may carve a place in history, for better or for worse. As a football enthusiast, I own what most would deem as “too many” football shirts. Many of my collection are…
Pitch: Kelty Hearts
Kelty Hearts Football Club are a football club based in the village of Kelty in Fife, Scotland. Formed in 1975 and nicknamed the Hearts and the Jambos, they play their home games at New Central Park. The club has been showing ambition, set to compete at higher levels and showcase their potential. As such, there’s…
Clan United 